February 2014 Update
The Enrollment Management and Marketing team is completing its first objective of developing Scecina Memorial’s “Top Ten Selling Points”. Through a series of focus groups, the team invited parents, students, staff, alumni and board members to discuss and prioritize what they believed to be Scecina’s top selling points.
This March, the team will compile the results and propose the “Top Ten Selling Points” to the Scecina Memorial Board of Directors for review and approval in April. The selling points will then be used to influence and inform the marketing messages for future student recruitment, development, and image-building initiatives.
A selling point is a powerful aspect of our mission, values, culture, traditions, programs, personnel, history, demographics, location, or strategic emphasis.
Posted on Thu, February 20, 2014
by Tom Branson filed under